CEO & Founder
Having begun life as a Strategic Planner at Ogilvy & Mather London, Craig launched c.i.a. using ethnography as a rebellion against conventional research approaches.
Rafiqa is the glue that holds all of our people & processes together, ensuring motivated people deliver beautiful work to happy clients.
Genevieve J Van Vuuren
Grounded with an Honours degree from Vega, Genevieve delivers strategic direction to field, edit & strategy teams to ensure they unlock inspired brand solutions.
Dr Darrel Wratten
Darrel epitomises the ethos of the c.i.a. With a Ph.D & 17 years of marketing experience, Darrel’s core focus remains listening to consumers & solving brand problems.
Edit & Synthesis
Jana, qualified in both Film Editing and Graphic Design, has for 15 years ensured our edit & synthesis is inspiring, beautiful & makes strategic sense.