Our Leadership Team



Craig Irving

CEO & Founder

Having begun life as a Strategic Planner at Ogilvy & Mather London, Craig launched c.i.a. using ethnography as a rebellion against conventional research approaches.


Rafiqa Karbary

Managing Director

Rafiqa is the glue that holds all of our people & processes together, ensuring motivated people deliver beautiful work to happy clients.


Genevieve J Van Vuuren

Strategic Director

Grounded with an Honours degree from Vega, Genevieve delivers strategic direction to field, edit & strategy teams to ensure they unlock inspired brand solutions.


Jana Kolodziej

Edit & Synthesis

Jana, qualified in both Film Editing and Graphic Design, has for 15 years ensured our edit & synthesis is inspiring, beautiful & makes strategic sense.