Amstel

Brief

Unleash the Amstel Lager brand essence using consumer insight to inspire a winning brand positioning strategy.

Insight

TIME is still a key Amstel Property.

Consumers understood the value of TIME in their lives. One was able to dramatise the appreciation of time and it’s important to ‘my’ live and build that into a relevant brand positioning.

Outcome

Reversed the declining volumes of the Amstel Brand.

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